Cross Insurance Arena News

Cross Insurance Arena Trustees Select Global Spectrum to Manage Newly-Renovated Venue
Portland, ME - September 19, 2014

The Cross Insurance Arena's Board of Trustees announced today that it will enter into contract negotiations with Global Spectrum, an international private facility management company, to operate the newly renovated Cross Insurance Arena in Portland. The unanimous vote comes after months of due diligence on the part of the Trustees to evaluate the benefits of private management versus public management.

The consideration of a potential shift to a private management model first began over two-and­ a-half years ago when the decision was made to renovate the Cumberland County Civic Center. The Trustees issued a RFP earlier this year, and two nationally recognized firms submitted proposals. Following months of analysis and review, including economic impact assessments, reference checks, industry inquiries, and candidate interviews, the Trustees voted unanimously to select Global Spectrum.

Cross Insurance Arena Board Chair Neal Pratt stated, "We were very fortunate to have two such well respected firms want to manage the facility. In the end, the Trustees concluded that Global Spectrum is very well suited to achieve our two primary management goals: better access to national resources that will lead to more entertainment options and more efficient facility operations, and an approach that continues the tradition of local community involvement and integration." Pratt also added that, "This arena is a tremendous community asset and we want to be sure to maintain its community flavor, as well as its economic and entertainment value."

Global Spectrum is a Comcast-Spectacor affiliated company which operates more than 125 arenas, stadiums and convention centers throughout the world,including the Cross Insurance Center in nearby Bangor, ME. Global Spectrum facilities annually present more than 15,000 events,reach attendance numbers in excess of $23 million and generate more than $699 million in gross revenues.

As a Comcast-Spectacor company,Global Spectrum is unique in its ability to offer clients synergistic management opportunities in the areas of food and beverage services,ticketing,and commercial rights marketing services.This provides facilities the ability to maximize revenue potential, attract greater numbers of events and to maximize attendance at the venues Global Spectrum manages. Comcast-Spectacor is the parent company of the Philadelphia Flyers who once had a minor league affiliate (the Maine Mariners) playing in the Civic Center in Portland.

"We would like to thank the board for recommending Global Spectrum," said Global Spectrum President John Page. "Portland is a tremendous market and one we have been eyeing for many years as our roots (in Portland) extend back to when our founder and Chairman Ed Snider created the Maine Mariners and played at the Civic Center. This is like a homecoming for us. We look forward to the synergies we can create with the Cross Insurance Center in Bangor and our many other New England facilities. We also have a terrific working relationship with the Cross family and look forward to extending that relationship to benefit the residents of the Portland area."

The Cross Insurance Arena currently maintains a successful partnership with Front Row Marketing Services,also a subsidiary of Comcast-Spectacor. Front Row Marketing Services represents the Cross Insurance Arena in all commercial rights and premium seating sales and is responsible for securing the recent naming rights partnership between the venue and Maine based Cross Insurance.

Contact: Neal Pratt, Board Chair
{207) 329-3251

Cross Insurance Arena One Civic Center Square Portland, ME 04101


Cross Insurance and Cumberland County Civic Center Announce Naming Rights Agreement for Newly Renovated Portland Arena
Portland, ME – June 18, 2014

Cross Insurance, a subsidiary of Cross Financial Corp., and one of the largest independent insurance providers in New England, and the Cumberland County Civic Center announced today they have signed a new, long-term naming rights agreement to name the Portland, Maine-based, nearly 7,000-seat multi-purpose sports and entertainment venue the Cross Insurance Arena.

The venue, a staple of Southern Maine for close to four decades, reopened in February 2014 following a 15-month-long-expansion and accompanying renovations. The arena now includes expanded lobby areas, concessions, accessibility, storage, loading dock capability, rest rooms, locker rooms, luxury suites, and premium seating, as well as upgrades to safety and security.

Cross Insurance, a family-owned agency where three generations of the Cross Family work, contributed $2.5 million to secure the naming rights for the 10-year agreement. Additional advertising and premium seating opportunities are available in the Cross Insurance Arena.

The strong philanthropic commitment made by the Cross Family will provide significant revenue toward repayment of a $33 million dollar renovation bond approved by Cumberland County taxpayers in November 2011 that allowed for the renovation and expansion of the arena.

Cross Insurance is the only insurance agency in the US to have secured naming rights for two major arena complexes, including one located in their home state’s most-populated region. The agency currently holds the naming rights to the Cross Insurance Center in Bangor for 15 years.

“Cross Insurance is thrilled and proud to have the opportunity to partner with the Cumberland County Civic Center and support the revitalized arena, by securing the naming rights to the facility,” said Brent Cross, Executive Vice President of Cross Insurance. “The Cross Insurance Arena will not just be a cultural haven for the city of Portland, but for all of Maine as well. We are extremely excited about our brand’s continued expansion throughout our home state.”

“On behalf of the Civic Center, it is my privilege to welcome Cross Insurance as our naming rights partner,” said Neal Pratt, Chairman of the Civic Center’s Board of Trustees. “Teaming up with such a terrific Maine-based company is a perfect follow up to having just opened the newly-renovated facility. The public response to the venue’s many improvements has been very positive, and we look forward to many years of collaboration and success together at the new Cross Insurance Arena.”

Since its founding in 1954, Cross Insurance has grown extensively through the acquisition of more than 100 insurance agencies throughout New England. The agency has more than 650 employees in more than 35 offices, servicing 100,000 customers throughout the region.

The revenue associated with naming rights for the arena will allow the venue to continue its mission of providing a wide variety of world-class entertainment opportunities to the residents of Southern Maine.

“This partnership represents the convergence of two great organizations, and we are pleased to have been able to assist in uniting them,” said Bryan Furey, Regional Vice President of Front Row Marketing Services, which acted as agents for the arena during the transaction. “Cross
Insurance's commitment will ensure an enhanced experience for the arena’s patrons and foster greater community sustainability.”

About Cross Insurance
Founded in 1954, Cross Insurance has grown from a small, family-owned and operated insurance agency based in Bangor, Maine, into one of the largest insurance providers in New England with more than 650 employees in more than 35 offices, serving 100,000 customers throughout the region. Still family-owned and operated, Cross Insurance, a subsidiary of Cross Financial Corporation, provides an extensive range of customized and innovative insurance and financial products including personal and commercial insurance lines, employee benefits, surety bonds, comprehensive risk management advice and counsel, and specialized products focused on higher education and high net worth needs. For more information about Cross Insurance, please visit



On December 21st, the Cumberland County Civic Center Board of Trustees selected WBRC and Sink Combs Dethlefs as the architects and engineers for the renovation of the Civic Center. Don Dethlefs, principal Sink Combs Dethlefs, has an extensive track record designing and renovating mid-sized arenas. Together WBRC and Sink Comb Dethlefs designed the new Bangor Arena currently under construction. 

The architects have identified an aggressive time- line for the design of this project. The conceptual design phase is currently under way and is expected to take about one month. Concurrently, surveys will be conducted including a complete laser measuring of the interior and exterior of the venue. This survey will assist the architects in developing a set of “as built” plans from which the new design will evolve. A hazard materials survey will also be conducted which will identify any specialty sub-contractors that may need to be engaged. 

The Civic Center Trustees voted unanimously to use the Construction Manager at Risk construction model for the Civic Center renovation. An RFP will be issued on Jan. 13th, 2012 for Construction Management Services. Once the Construction Manager has joined the team, the design will be finalized and a construction time-line developed.


In the ongoing efforts to provide citizens with information and to receive taxpayer input, the Cumberland County Commissioners have announced Public hearing dates for citizens to weigh in on their thoughts for restoring the aging Cumberland County Civic Center. The building committee, co-chaired by Commissioner Jim Cloutier and Civic Center Trustee Joe Bruno, has been meeting for some time to review potential options for restoration. The Commissioners will vote the first part of August as to putting a referendum to the voters to borrow money for the restoration funding. Funds previously allocated to pay for the Cumberland County jail could be available in 2012, as that debt has been paid off this year.

Jim Cloutier, chair of the County Commissioners said, "It is vital we get input from our citizens on how best to restore the Center to bring it into the competition of the 21st Century. This building has been around for 35 years, serving the County, the State and part of New England with world famous acts. In order to keep that viable, something must be done, but that is a decision resting in the hands of our taxpayers. We need to hear from them at our public forums and get their views on this important decision."

The meetings will be as follows: 

  • Monday, July 18, 6 PM, Town of Raymond – Broadcast Studio Adjacent to Jordan Small School

  • Thursday, July 21, 6PM, Freeport Town Hall 

  • Tuesday, July 26, 6 PM, Scarborough Town Hall

  • Monday, August 8, 5:30 PM, Second Hearing at the Cumberland County Commissioners Meeting in the Peter J. Feeney Conference Room, Cumberland County Courthouse

The public is cordially invited to attend any and all meetings.

The Commissioners will consider authorizing the submission to the voters of a request for bonding approval in an amount to be determined, not to exceed $35 million. Architects, Civic Center Trustees and Commissioners will be available to take questions and seek information.

For more information contact Peter Crichton at 207-871-8380.

March 17, 2011 - Portland-based SMRT will develop civic center plan 
(reprint from Portland Press Herald Local Dispatches)

A Portland-based architectural firm (SMRT) has been selected to develop a conceptual plan for renovating the Cumberland County Civic Center.

The civic center's board of trustees announced Wednesday that it has selected SMRT to develop the plan. Any final plan for renovation will be presented in November to Cumberland County voters for approval.

"We were very fortunate to have a number of very strong architectural firms respond to our request for qualifications on this project," said Neal Pratt, chairman of the trustees.

September 27, 2007, Portland, Maine - On Wednesday night the Civic Center Joint Task Force held a public forum. It was an opportunity for members of the public to learn more and share their thoughts about improving the Civic Center building and its surrounding area. Over 50 people packed the Penalty Box Grill to listen and share their thoughts.

The Joint Task Force recently retained the Boston office of Struever Bros, Eccles & Rouse, led by renowned architect and planner Janet Marie Smith, to provide direction in the planning and design of the Civic Center. Ms. Smith and her team have begun their work and are seeking input from all interested parties throughout the region as design and program concepts are developed. Ms. Smith was in attendance at the Public Forum.

The Civic Center Joint Task Force is comprised of representatives from the Cumberland County Civic Center (Trustees Neal Pratt and John Menario); Cumberland County (Commissioner Richard Feeney and Assistant Director Bill Whitten); the City of Portland (Councilor James Cohen and City Manager Joseph Gray); and the Portland Pirates LLC (Brian Petrovek, Lyman Bullard). The Joint Task Force was formed on June 27, 2007.

For further information, please contact Neal Pratt, Chair of the Joint Task Force (253-4636) or click here to give us your feedback. Click here for Janet Marie Smith's presentation - September 26, 2007.